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Mar 04, 2015

Always reliable. Always ahead – MEN presents new brand identity

Just in time for Embedded World, MEN shows up in a new outfit. Besides the visual concept, the new website and a new slogan clearly highlight the values that MEN stands for and the direction the company is going in the future.

Logo MEN
  • New website, visual concept and slogan emphasize the values of the constantly growing company

 

Reliable and always one step ahead

In addition to the know-how and experience in mission-critical markets, the high demand MEN sets on itself is vital for the success of the international company.

“Always reliable. Always ahead.” is more than just a new slogan.  It embodies what the company stands for: reliability in respect to the electronics, and also long-term customer relationships, and always being one step ahead with innovative design ideas.

To assure the customer of this promise, MEN relies on high quality standards in production as well as in development processes, clear strategy planning to lower the risk for the company and last, but not least, on trustful, cooperative relationships with customers and partners and as well as among MEN employees themselves.

Since its founding that started with only three partners, MEN has grown from a smaller company to one with close to 300 employees, while maintaining a friendly atmosphere with flat hierarchies and fast communication. The close customer relationships that result from this corporate philosophy enable a trustful, profitable collaboration for both sides.

MEN’s recipe works: in addition to the average turnover growth rate of more than 15%, MEN had a 10% increase in employees last year, demonstrating the company’s success. This growth makes MEN even more important as an employer in the Nuremberg region.

Manfred Schmitz, company founder and CEO of MEN, explains, “We want to retain the facility in Nuremberg to further guarantee the high quality of our products, and our people are a large part of that.  They’re the ones that make us Always reliable. Always ahead.”  

The new brand appearance should now support the continuous growth and the planned expanding globalization of the company.


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